Your Privacy Choices
Last Updated: 06/11/26
Smart Fuel respects your privacy and is committed to providing meaningful choices regarding the collection, use, disclosure, and processing of your Personal Information.
This Your Privacy Choices Notice supplements the Smart Fuel Privacy Policy and describes certain privacy rights and choices that may be available to consumers under applicable U.S. state privacy laws.
The availability of particular rights and choices may depend upon your state of residence, your relationship with Smart Fuel, applicable legal requirements, and other relevant circumstances.
Collection and Use of Personal Information
As described in the Smart Fuel Privacy Policy, Smart Fuel may collect Personal Information through your interactions with our websites, products, services, customer accounts, Subscription Services, rewards programs, promotions, customer service activities, and related business operations.
Smart Fuel may also use cookies and similar technologies and may disclose certain Personal Information to service providers, advertising partners, analytics providers, and other third parties for purposes described in our Privacy Policy.
Certain U.S. state privacy laws may characterize some of these activities as the "sale" of Personal Information, the "sharing" of Personal Information for cross-context behavioral advertising, or the processing of Personal Information for targeted advertising.
Exercising Your Privacy Choices
If you wish to exercise applicable opt-out rights relating to activities that may be considered the sale, sharing, or targeted advertising use of Personal Information under applicable law, you may use the options provided below.
Smart Fuel will process verified requests in accordance with applicable law.
If you visit our website using a browser or device that transmits a recognized Global Privacy Control ("GPC") signal, Smart Fuel will process that signal as an opt-out request for the browser or device transmitting the signal to the extent required by applicable law.
Depending upon applicable law and verification procedures, privacy choices may apply to your browser, device, customer account, or other applicable relationship with Smart Fuel.
Note: Rights and availability depend on your state of residence and applicable law.
Access or download my data (Right to Know)
You can request a copy of the personal information we have collected about you, including account details and order history. We may need to verify your identity before providing access.
Response time: We respond to verifiable requests within 45 days. We may extend this by an additional 45 days where permitted by law (we will notify you if an extension is needed).
Correct my information
If you believe the personal information we maintain about you is inaccurate, you can request a correction here.
Delete my data
You can request the deletion of your personal information, subject to certain legal exceptions (for example, where retention is required for tax, security, or legal obligations).
Do Not Sell or Share
You can opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising (or "targeted advertising").
This opt-out is designed to be easy to use and does not require you to create an account.
Manage Your Privacy Choices Depending on your location, you may have the right to opt out of the sale of your personal info, withdraw consent for tracking, or customize your cookie preferences.
Authorized agents
You can authorize an agent to submit requests on your behalf. To do so, we may require signed permission from you and may ask you to verify your identity directly with us to confirm the agent's authority.
To submit an authorized agent request, please contact:
Right to appeal
If we deny your request, you may have the right to appeal our decision (depending on your state). To submit an appeal, please contact us with the subject line "Privacy Appeal."
Appeal contact: support@mysmartfuel.com
Important Information Regarding Your Privacy Choices
Exercising available privacy rights does not necessarily prevent Smart Fuel from collecting, using, retaining, or disclosing Personal Information where permitted or required by applicable law.
In particular, Smart Fuel may continue to process Personal Information reasonably necessary to:
• complete transactions;
• fulfill product orders;
• administer customer accounts;
• maintain Subscription Services;
• administer recurring purchases;
• administer rewards and loyalty programs;
• administer referral programs;
• provide customer service;
• process returns and refunds;
• communicate regarding transactions;
• communicate regarding shipments;
• communicate regarding account security;
• communicate regarding product safety matters;
• communicate regarding recalls;
• communicate regarding warranties;
• communicate regarding product improvements;
• communicate regarding successor products and Subscription Service transitions;
• communicate regarding legally required notices;
• detect and prevent fraud;
• maintain website and account security;
• comply with legal and regulatory obligations;
• establish, exercise, or defend legal claims;
• maintain appropriate business records;
• protect the rights and legitimate interests of Smart Fuel and its customers;
• and otherwise conduct lawful business activities consistent with applicable law.
Exercising privacy choices will not necessarily limit Smart Fuel's ability to send transactional, operational, account-related, subscription-related, product safety, warranty, recall, fraud prevention, security, or other non-marketing communications permitted by applicable law.
Additional Privacy Rights
Depending upon your state of residence and applicable law, you may have additional rights relating to your Personal Information, including rights to access, correct, delete, obtain information regarding certain processing activities, appeal certain decisions, or exercise other privacy rights.
Information regarding such rights and methods for exercising them is available in the Smart Fuel Privacy Policy.
Non-Discrimination
Smart Fuel will not unlawfully discriminate against individuals for exercising privacy rights provided under applicable law.
However, Smart Fuel may continue to provide different prices, products, services, promotions, rewards, discounts, incentives, and customer experiences where permitted by applicable law and reasonably related to legitimate business purposes or participation in voluntary customer programs.
Contact Information
If you have questions regarding your privacy rights or require assistance exercising available privacy choices, please contact:
Smart Fuel, LLC
Attn: Privacy Compliance
2519 South Shields Street, Suite 1095
Fort Collins, CO 80526
800-619-4134
Please also review the Smart Fuel Privacy Policy and Terms of Service for additional information regarding our privacy practices and the operation of our websites, products, services, Subscription Services, and related business activities.
Smart Fuel may update this Your Privacy Choices Notice from time to time to reflect changes in applicable law, technology, business operations, products, services, Subscription Services, and privacy practices. Updated versions will be posted with a revised Last Updated date.