Smart Fuel Privacy Policy

Last Updated: 04/30/2026

1. Overview

Smart Fuel (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information.

This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit https://smartfuel.com (the “Website”) or interact with our products and services.

This Policy is intended to comply with applicable U.S. privacy laws, including those in California, Colorado, Connecticut, Utah, Virginia, and other jurisdictions providing consumer privacy rights.

2. Information We Collect

We may collect the following categories of personal information:

Identifiers

  • Name
  • Email address
  • Phone number
  • Billing and shipping address

Commercial Information

  • Products purchased
  • Order history
  • Subscription status

Payment Information

  • Processed securely by third-party providers
  • We do not store full payment card details

Internet / Electronic Activity

  • IP address
  • Device type, browser type
  • Pages viewed, time on site, interactions
  • Referral URLs and clickstream data

Customer Communications

  • Customer support inquiries
  • Reviews and survey responses

Marketing & Advertising Data

  • Email and SMS engagement
  • Ad interaction and attribution data

3. Sources of Information

We collect personal information from:


  • You directly (orders, forms, account creation, communications)
  • Automatic technologies (cookies, pixels, SDKs, tracking tools)
  • Service providers and partners (payment processors, analytics, advertising platforms)

4. How We Use Personal Information

We use personal information to:


  • Process and fulfill orders
  • Provide customer support
  • Manage subscriptions
  • Communicate with you regarding purchases and promotions
  • Personalize user experience
  • Improve Website performance and conversion
  • Conduct analytics and measurement
  • Deliver targeted advertising and remarketing
  • Detect fraud and maintain security
  • Comply with legal obligations

5. Cookies and Tracking Technologies

We use cookies, pixels, tags, SDKs, and similar technologies to:


  • Operate and maintain the Website
  • Analyze traffic and behavior
  • Store preferences
  • Deliver relevant advertising

Third-Party Technologies

We may use third-party services, including:


  • Google Analytics
  • Google Ads
  • Meta (Facebook) Pixel
  • TikTok Pixel
  • Google Tag Manager
  • Superfiliate
  • Impact.com
  • AdRoll / NextRoll (cross-device advertising and retargeting platform)

These technologies may:


  • Track behavior across websites and devices
  • Associate multiple devices with a single user profile
  • Use cookies and hashed identifiers
  • Enable cross-context behavioral advertising

6. Consent and Your Choices

Where required by law, we obtain your consent before using non-essential cookies and tracking technologies.

You may:


  • Accept or reject cookies through our consent banner
  • Modify your preferences at any time through our cookie settings
  • Control cookies via browser settings

Global Privacy Control (GPC)

We recognize Global Privacy Control signals where required by law and treat them as a request to opt out of targeted advertising and data sharing.

7. Targeted Advertising and Remarketing

We engage in targeted advertising using third-party platforms, including AdRoll (NextRoll, Inc.), Google, and Meta, which may collect and process data about your interactions with our Website and other websites.

These partners may use:


  • Cookies and tracking pixels
  • Cross-device identification technology
  • Behavioral data for personalized advertising

Opt-Out Options

You may opt out of targeted advertising through:



8. Sharing and Disclosure of Personal Information

We do not sell personal information for monetary compensation.

However, we may disclose personal information to:


  • Service providers (payment processing, fulfillment, support)
  • Advertising and marketing partners
  • Analytics providers
  • Technology vendors
  • Legal authorities when required

Certain disclosures for advertising and analytics purposes may qualify as “sharing” under applicable state privacy laws.

All third parties are contractually required to use personal information only for authorized purposes.

9. Sensitive Personal Information

We do not use or disclose sensitive personal information for:


  • Profiling
  • Inferring characteristics
  • Targeted advertising

Sensitive personal information, if collected, is used only as necessary to provide services and comply with legal obligations.

10. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy.

In general:


  • Account and transaction data: retained for business and legal requirements
  • Marketing data: retained until you unsubscribe or opt out
  • Customer service data: retained for support and dispute resolution
  • Analytics data: may be retained in aggregated or de-identified form

When no longer required, data is securely deleted or de-identified.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards.

No system is completely secure. Use of the Website is at your own risk.

12. Your Privacy Rights

Depending on your state of residence, you may have the right to:


  • Access your personal information
  • Correct inaccurate data
  • Request deletion
  • Obtain a portable copy
  • Opt out of targeted advertising or data sharing
  • Limit the use of sensitive personal information
  • Not be discriminated against

Exercise Your Rights

Email: support@smartfuel.com

(Include “Your Privacy Choices” link if implemented)

We may verify your identity before processing requests.

13. Do Not Track

Our Website does not respond to “Do Not Track” signals due to lack of a consistent industry standard.

14. Children’s Privacy

Our Website is not intended for individuals under 13.
We do not knowingly collect personal information from children.

15. Email and SMS Communications

Email

You may receive marketing emails. You can unsubscribe at any time.

SMS/MMS

By opting in, you consent to receive recurring automated messages.


  • Message frequency varies
  • Message and data rates may apply
  • Reply STOP to opt out
  • Reply HELP for assistance

Consent is not a condition of purchase.

16. Data Breach Notification

We will notify affected users of a data breach as required by law.

17. Third-Party Links

We are not responsible for third-party privacy practices.

18. Changes to This Policy

We may update this Policy at any time.
Changes will be posted with an updated “Last Updated” date.

19. Contact Information

Smart Fuel
Email: support@smartfuel.com
Website: https://smartfuel.com