Smart Fuel Privacy Policy

Effective Date: 06/03/2026

Smart Fuel (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit our website, purchase our products, or otherwise interact with us.

This Privacy Policy is intended to comply with applicable United States privacy laws, including those in California, Colorado, Connecticut, Utah, Virginia, and other states that provide consumers with privacy rights and protections.

  1. Information We Collect

We may collect the following categories of personal information:

Identifiers: name, email address, phone number, billing and shipping address

Commercial information: products purchased, order history, and subscription status

Payment information: processed securely through third-party payment processors

Internet or electronic activity: IP address, browser type, device identifiers, website interactions, referral URLs, clickstream data, and session activity

Customer service communications: support inquiries, reviews, surveys, and correspondence

Marketing and advertising information: email engagement, SMS engagement, ad interactions, attribution data, and marketing preferences

We do not knowingly collect personal information from children under the age of 13.

  1. Sources of Information

We collect personal information from:

You directly when you place an order, create an account, subscribe to communications, complete forms or surveys, or contact us

Your interactions with our website, emails, advertisements, and other communications

Service providers and technology partners that help operate our business

Advertising, analytics, and marketing platforms that support our marketing efforts

  1. How We Use Personal Information

We use personal information to:

Process and fulfill orders

Provide customer support

Manage subscriptions

Communicate with you regarding purchases, promotions, and updates

Personalize user experience

Improve website performance and conversion

Conduct analytics and performance measurement

Deliver targeted advertising and remarketing

Detect fraud and maintain security

Comply with legal obligations

  1. Cookies and Tracking Technologies

We use cookies, pixels, tags, SDKs, and similar technologies to:

  • Operate and maintain our website

  • Analyze traffic and user behavior

  • Support website functionality and performance

  • Store preferences

  • Improve user experience and site effectiveness

  • Measure marketing and advertising performance

  • Deliver relevant advertising

  • Third-Party Technologies

  • We may use third-party services, including:

  • Google Analytics

  • Google Ads

  • Meta (Facebook) Pixel

  • TikTok Pixel

  • Google Tag Manager

  • Microsoft Clarity

  • Superfiliate

  • Impact.com

  • AdRoll / NextRoll

These technologies may:

  • Track behavior across websites and devices

  • Analyze user interactions, clicks, scrolling behavior, and session activity

  • Provide heatmaps and session replay functionality

  • Associate multiple devices with a single user profile

  • Use cookies and hashed identifiers

  • Enable cross-context behavioral advertising


  1. Consent and Your Choices

Where required by law, we obtain your consent before using non-essential cookies and tracking technologies.

You may:

  • Accept or reject cookies through our consent banner

  • Modify your preferences at any time through our cookie settings

  • Control cookies through your browser settings

Global Privacy Control (GPC)

We recognize and honor Global Privacy Control (GPC) signals where required by applicable law and treat them as a request to opt out of targeted advertising and data sharing where applicable.

Certain web browsers may offer a "Do Not Track" ("DNT") setting. Because there is currently no universally accepted standard for how to interpret or respond to DNT signals, Smart Fuel does not respond to browser DNT signals at this time. However, we recognize and honor Global Privacy Control (GPC) signals where required by applicable law.

  1. Targeted Advertising and Remarketing

We engage in targeted advertising using third-party platforms, including AdRoll (NextRoll, Inc.), Google, Meta, TikTok, and similar advertising providers.

These partners may use:

  • Cookies and tracking pixels

  • Cross-device identification technology

  • Behavioral data for personalized advertising

Opt-Out Options

You may opt out of targeted advertising through:


  1. Sharing and Disclosure of Personal Information

We do not sell personal information for monetary compensation.

However, we may disclose personal information to:

  • Service providers

  • Payment processors

  • Shipping carriers

  • Advertising and marketing partners

  • Analytics providers

  • Technology vendors

  • Government authorities when required by law

Certain disclosures for advertising and analytics purposes may qualify as “sharing” under applicable state privacy laws.

All third parties are contractually required to use personal information only for authorized purposes.

  1. Sensitive Personal Information

Smart Fuel does not use or disclose sensitive personal information for purposes of profiling, inferring characteristics unrelated to our services, or unlawful discrimination.

Certain information voluntarily submitted through surveys, customer communications, or other interactions may relate to personal interests, goals, preferences, or lifestyle information. Any such information is used only to provide requested services, personalize user experiences, improve our products and services, and comply with applicable law.

Smart Fuel does not use sensitive personal information to infer characteristics for unrelated advertising purposes.

  1. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

  • Provide our products and services

  • Maintain customer accounts

  • Process transactions

  • Provide customer support

  • Comply with legal and regulatory obligations

  • Resolve disputes and enforce agreements

In general:

  • Customer account and purchase information is retained as required for business and legal purposes

  • Marketing communication data is retained until a user unsubscribes or opts out

  • Customer service communications may be retained for quality assurance and dispute resolution

  • Website and analytics data may be retained in aggregated or de-identified form where feasible

When personal information is no longer required, we securely delete or de-identify it.

  1. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.

  1. Your Privacy Rights

Depending on your state of residence, you may have the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Obtain a copy of your information in a portable format

  • Opt out of certain data sharing activities, where applicable

  • Limit the use of sensitive personal information

  • Not be discriminated against for exercising your privacy rights

You may exercise these rights by visiting:

  • Your Privacy Choices:

https://smartfuel.com/pages/data-sharing-opt-out

  • Or by contacting us at:

support@smartfuel.com

We may verify your identity before processing requests.

  1. Children's Privacy

Our website is not intended for individuals under 13 years of age.

We do not knowingly collect personal information from children under 13.

  1. Email and SMS Communications

Email

You may receive marketing emails from Smart Fuel. You may unsubscribe at any time using the unsubscribe link included in our communications.

SMS/MMS

By opting in, you consent to receive recurring automated marketing messages from Smart Fuel.

Message frequency may vary.

Message and data rates may apply.

Reply STOP to opt out.

Reply HELP for assistance.

Consent is not a condition of purchase.

  1. Data Breach Notification

We will notify affected individuals of a data breach when required by applicable law.

  1. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

  1. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.

  1. Contact Us

Smart Fuel

Email: support@smartfuel.com

Website: https://smartfuel.com